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SBD Global/August 10, 2012/Olympics
Olympics Boost Ad Spending In Australia, Foxtel Waiting To Assess Results
Published August 10, 2012
OLYMPICS EFFECT TBD: Meanwhile in Sydney, Julian Lee reported subscriber growth at News Corp.'s Foxtel "remained subdued and has slowed over the past year" as the pay-TV company posted an 8.5% growth in earnings to $598M. Foxtel said, however, that the "full impact of the London Games on the business" will remain unknown for another two months. Foxtel was a joint bidder with the Nine network for the rights to broadcast the Olympics to Australian viewers. It split the $120M bill for the London Games and '10 Vancouver Games between itself and the free-to-air broadcaster and has put on "eight dedicated channels for round-the-clock coverage." A Foxtel spokesperson said, ‘‘We will be evaluating that in the next two months. We have seen a tick up in subscriber numbers. I won’t say it is huge but it is certainly noticeable. We have also seen an increase in the number of people who are taking our sports pack, which is encouraging" (SYDNEY MORNING HERALD, 8/9).