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SBD Global/August 10, 2012/Media
Bolt Draws 11 Million On BBC For Wednesday's 200m Semifinal Run
Published August 10, 2012
ITV SUFFERS: In London, Maggie Brown wrote that ITV had a "stiff upper lip" approach during the London Games. The broadcaster "has duly trotted out a low-cost summer schedule," and as a result "been totally trashed" by the BBC. One cannot help wonder if "the people's channel" would love to turn back the clock. ITV covered the Olympics in '68, '72, '80 and '88, and for several decades strove to reach a fair accommodation to share coverage with the BBC, before bowing out after the Seoul Games (GUARDIAN, 8/9).
GERMANY: The VOLKSSTIMME reported that TV competition "had no chance against Bolt's magnificent acceleration on Wednesday evening." ARD's live broadcast of the Olympic track and field events, which also included Usain Bolt's 200m semifinal run, attracted 6.78 million viewers or 25.1% at 8:20pm CEST. The public broadcaster's coverage of volleyball at 10:30pm was watched by 3.78 million viewers or 22.1% (VOLKSSTIMME, 8/9).
FRANCE: LE PARISIEN reported that France 2's Wednesday night coverage of the London Games was watched by 3.7 million people and a 27% share (LE PARISIEN, 8/9).
SPAIN: FEB.ES reported that La 1's broadcast of the men's quarterfinal match-up between Spain and France "was the most-watched event on TV Wednesday" with 2.2 million viewers and a 22% share. These numbers happened even though the game started at 5:15pm local time, which is "not the best possible start time during the summer" (FEB.es, 8/9).