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SBD Global/August 9, 2012/Olympics
YouTube Looks To Continue Olympics Live-Streaming Deal
Published August 9, 2012
LIVE SPORTS: Ruibal said that the partnerships with the IOC and NBC, which it is providing with its digital video player for live streaming of the Olympics, has been a good way for YouTube to expand its knowledge as a distributor of live sports. Ruibal: "We want to have more live sports on YouTube. We're not going to go out and buy rights for English Premier League or the Olympics, but if we can partner with the IOC to offer live distribution in markets like Asia and Africa where their broadcasters aren't going to show 2,000-plus hours, that's great for us." Ruibal said YouTube would partner with int'l sports federations over the next few years to show their world championships live. Doing so would add to a growing list of properties that have shown its events live on YouTube, including the Indian Premier League, Copa America and America's Cup sailing.