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SBD Global/August 9, 2012/Media
BBC Draws Big For Hometown Hero Hoy, Australia's Pearson
Published August 9, 2012
AUSTRALIA'S NINE PERFORMS: In Sydney, Michael Bodey reported that Nine’s Olympics coverage from London "continues to perform" with 1.7 million viewers tuning in for Tuesday's evening coverage, which included the men's triathlon final. The early evening session had 1.7 million viewers and the late night session had 764,000 viewers, in a time slot in which Nine "traditionally does very poorly." Ratings for Pearson’s Gold Medal win in the 100m hurdles "won’t be available" until Thursday as the ratings day concludes at 2am in Australia (THE AUSTRALIAN, 8/8).
GERMANY ON TRACK: QUOTENMETER.de's Jan Schlüter reported that "more than 6 million people watched Tuesday's track and field events." ZDF's day-long broadcast of Olympics track and field gained the "day's top rating." An average of 6.4 million viewers or 28.1% tuned in to ZDF's coverage that started at 11am CEST. In the marketing relevant age group 14-49, 2.2 million viewers or 25.9% watched German discuss thrower Robert Harting win the Gold Medal. In addition, 7.5 million viewers or 27.2% watched the Olympic weightlifting competition at 8:09pm. In the target group the market share was 23.9%. Triathlon, which aired at 12:28pm, attracted 2.63 million viewers or 27,8%. Less popular were field hockey and beach volleyball. The two sports gained at 11:03pm and 11:57pm, respectively, 2,45 million and 1.55 million viewers. Those numbers translate into a market share of 15,7% and 17.2%, respectively (QUOTENMETER.de, 8/8).
FRANCE: LE PARISIEN reported that France 3's Tuesday broadcast of the London Games had an average audience of 3.8 million people and a 25.2% share (LE PARISIEN, 8/8).