SBD Global/August 9, 2012/Marketing and Sponsorship
Honda Becomes Main Sponsor Of Vierschanzentournee Ski Jumping Competition
Japanese automaker Honda becomes one of the main sponsors and official partner of the Vierschanzentournee. The Vierschanzentournee is to start with a new partner this winter, Honda will be one of the four main sponsors of the ski jumping event. Infront Sport & Media, marketing partner of the Vierschanzentournee, has secured a two-year partnership with the largest motor manufacturer in the world. In addition to the main sponsorship around the four traditional jumps in German cities Oberstdorf and Garmisch-Partenkirchen and Austrian cities Innsbruck and Bischofshofen, Honda will support the Vierschanzentournee as official car partner with a fleet that includes new Honda CR-V vehicles. Honda will receive an advertising presence at all four venues of the Vierschanzentournee - including exposures on LED advertising boards in the stadium and on the starting numbers of the athletes' bibs at the opening event in Oberstdorf. The vehicle manufacturer is also granted the right to incorporate the Vierschanzentournee brand in its own communication activities (Infront Sports & Media).
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