Menu
Marketing and Sponsorship

Bundesliga Club Werder Bremen Agrees To Shirt Sponsorship Deal With Wiesenhof

German Bundesliga club Werder Bremen, one of two remaining clubs without a shirt sponsor for the upcoming season, "has finally acquired a sponsorship deal," according to Christoph Sonnenberg of BILD. The newspaper reported that the logo of German-based chicken producer Wiesenhof "will be featured on the players' chests in the upcoming season." The two-year deal is reportedly worth €5M ($6.2M) annually. Werder Bremen did not confirm the report (Bild, 8/8).

IN THE MAIL: German 2nd Bundesliga club FSV Frankfurt agreed to a new partnership with online mailing service provider onlinebrief24.de. The one-year contract includes stadium ad space, hospitality packages and logo presence on the club's website (FSV Frankfurt).

IN FRANCE:
BUSINESSPORTAL.com reported that Ligue 2 side Tours FC has agreed to a deal with Saxoprint. The agreement will make the online printing service company the main sponsor of the club (BUSINESSPORTAL.COM, 8/6).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/08/09/Marketing-and-Sponsorship/German-football.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/08/09/Marketing-and-Sponsorship/German-football.aspx

CLOSE