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SBD Global/August 9, 2012/Marketing and Sponsorship

Columbia Sportswear Expands Sales Effort In China Through Deal With Swire Resources

Columbia Sportswear Co. has “entered an agreement to form a joint venture with Swire Resources Ltd,” in order to “expand Columbia's sales in China as well as that of Columbia subsidiary, Mountain Hardwear,” according to Allan Brettman of the Portland OREGONIAN. Swire Resources Ltd., a subsidiary of Swire Pacific Limited, “has operated as Columbia's exclusive independent distributor of Columbia and Mountain Hardwear branded products in China since '04, and in Hong Kong and Macau since '02.” In China, Swire sells to “a network of wholesale dealers that, as of June 30, operated approximately 530 Columbia Sportswear retail locations and 45 Mountain Hardwear retail locations in 135 cities.” The new joint venture is “expected to begin operations in January '14 with headquarters in Shanghai.” Columbia will “own 60% of the joint venture; Swire will own 40 percent, with profits and losses shared in similar proportions.” The joint venture carries “an initial term of 20 years and includes a provision for the purchase or sale of the minority interest any time after the fifth year.” A five-member board, led by Columbia President & CEO Tim Boyle, will “oversee the joint venture.” The board will include “two other members from Columbia and two from Swire” (Portland OREGONIAN, 8/8).
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