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SBD Global/August 8, 2012/Media
Published August 8, 2012
FOR THE FIRST TIME: The DPA reported that "in time for the start of the '12-13 handball Bundesliga season" sport magazine Sport Bild will publish a "Handball Bundesliga" special issue. The 102-page magazine will feature "information of all teams, dates and stars of the first and second league as well as a season schedule." The highlight of the magazine will be a 70-minute long DVD, which features the best moments of last season. The magazine will hit the news stands on Aug. 8 with a price of €5,50 ($6,80) (DPA, 8/7).
SOCIAL VIEWING: MARKETING MAGAZINE's John Reynolds noted Budweiser is set to stream the FA Cup game between Langford and Wembley FC live on its Facebook page. The move repeats an initiative it also undertook last year, "in a match which will also be televised." The match takes place Saturday and will air on ESPN, while also being streamed to fans globally via Budweiser's Facebook page (MARKETINGMAGAZINE.co.uk, 8/6).