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SBD Global/August 8, 2012/Marketing and Sponsorship

Brazil's Zanetti Hopes To Turn Olympic Gold Into Sponsorship Jackpot

The life of Brazilian gymnast Arthur Zanetti "will pass through a revolution" after his Gold Medal in the still rings competition at the London Games, according to Marcelo Belpiede of GAZETAESPORTIVA.net. Before the Olympics, Zanetti "was not one of the big names of the sport in the country" and only had one sponsor. His agent Mosiah Rodrigues said, "When we talk about individual sponsorships, Arthur has one, [foods company] Sadia, which also sponsors other gymnastic athletes: Diego Hypolito and Sergio Sasaki." However, with a Gold Medal to his name, negotiations involving Zanetti "promise to heat up." Rodrigues added: "My job was already being done before the Medal, assisting Arthur in getting partnerships and improving the structure. The idea is to leave him relaxed, so he can focus on his function of being a gymnast. Now we hope to take advantage of this victory to conquer more things." On the other hand, people "who understand the reality of sports" know that Zanetti cannot be hoping for "rivers of money" to come his way even with a Gold Medal (GAZETAESPORTIVA.net, 8/7).
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