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SBD Global/August 8, 2012/Marketing and Sponsorship

Juventus Agrees To Three-Year Deal With Luxury Watch Brand Hublot

Italian Serie A club Juventus has agreed to a three-year sponsorship deal with Swiss company Hublot. The luxury watch brand will act as the club's official timekeeper from the '12-13 campaign onward. The partnership, which includes the supply of clocks, stopwatches and wristwatches, was officially sealed at a Tuesday press conference held in Beijing, where the team is currently preparing for Saturday’s Italian Super Cup match against Napoli. Hublot already boasts a large number of football-based partnerships. It first sponsored the Swiss national team in the 2006 World Cup before collaborating with FIFA and UEFA for the World Cup and European Championship tournaments. The company also has commercial associations with ManU, Bayern Munich, Ajax and Flamengo (Juventus).
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