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SBD Global/August 7, 2012/Marketing and Sponsorship

Sports Rights Marketing Company Sportfive Acquires Davis Cup Marketing Rights

Hamburg-based sports rights marketing company Sportfive "has acquired the marketing rights for the Davis Cup," which gives the company the rights to sell "national sponsoring packages as well as hospitality packages," according to Yvonne Wodzak of NEWBUSINESS.de. The relegation match-up between Germany and Australia will be held on Sept. 14-16 at Hamburg's Rothenbaum tennis arena. Sportfive Managing Dir Philipp Hasenbein said, "After 14 years, the Davis Cup returns to Hamburg and we are looking forward to supporting the German Tennis Association, which will host the event, through our marketing. In Hamburg for Germany -- this will hopefully be the slogan that leads the German team to a 'home victory,' and secures its spot in the World Group" (NEWBUSINESS.de, 8/3).
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