Quote of the Day
"Whatever you say about the gestures and the cabaret, the guy knows how to close the deal. That is the essential and crucial asset in these championships."-- LOCOG Chair Sebastian Coe, on 100m Gold Medalist Usain Bolt. (London GUARDIAN, 8/6)
Top Stories
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Bolt Lights Up TV Ratings
Usain Bolt's 100m win Sunday drew 20 million viewers on BBC.
Usain Bolt's 100m final win was watched by more than 20 million BBC viewers on Sunday night -- the London Games' "biggest U.K. audience to date outside of the Opening Ceremony," according to John Plunkett of the London GUARDIAN. A total of 19.4 million viewers watched Bolt win his second 100m Gold on BBC1 on Sunday, a 64.5% share of the audience. Another 628,000 viewers watched on BBC Olympics 3, while a further 66,000 watched in 3D on the BBC HD channel. Overall, BBC1's Olympics 2012 program, which included the 100m final, averaged 17.3 million viewers and a 61.5% audience share between 9:45pm and 10:15pm London time, a 61.5% share of the audience.
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Dash For Cash
Usain Bolt's 100m victory has secured his position as track's most marketable man.
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Changing The Image
LOCOG Chair Coe says the Olympics are doing its part to erase image of last year's "troubles."
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They Got The Whole World
French broadcaster Canal+ grabs rights for more than 30 national football teams.
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G-Man In Charge
Former FBI Dir Louis Freeh will take over Asian football corruption investigation.
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Ready To Serve
Hamburg-based sports marketing company Sportfive gets rights to Davis Cup.
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Another Round
Bundesliga club Bayern Munich extends partnership with brewery Paulaner until '16.
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Price Of Inflation
Cost of converting Olympic Stadium for football climbs to as much as $234M.
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A Spending Spree
Tourists spent $2B through Visa at the Rugby World Cup in New Zealand.
