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SBD Global/August 6, 2012/Marketing and Sponsorship

Marketplace Roundup

Nuremberg-based German Hockey League (DEL) club Thomas Sabo Ice Tigers agreed to a two-year partnership with automaker Mercedes-Benz. Mercedes, which is now the official car partner of the DEL club, handed over 24 brand-new vehicles of its B-Class to the team (Ice Tigers).

SHIRT SPONSORSHIP: German third division hockey club Lions Frankfurt revealed its new shirt sponsorship deal with paper recycling company WEKO. The logo of last season's exclusive partner will move form collar and shorts to the player's chest during the '12-13 campaign (Lions Frankfurt).

MARCHING IN: Bluestone Recruitment has agreed to a sponsorship deal with Australian Football League club St. Kilda as a corporate partner. Bluestone Recruitment will be recognized as an official partner on the Saints website. The sponsorship also includes a range of corporate hospitality events (Bluestone).
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