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SBD Global/August 3, 2012/Olympics
Olympic Marketing Notes
Published August 3, 2012
MONEY TALKS: In London, Charles Sale noted rights-holders in the Olympic Hospitality Centre, which is reserved for official sponsors and guests, "have expressed concern that wealthy spectators have been able to buy their way into the facility." It is "alleged access was arranged through hospitality provider Jet Set Sports," a sister company of CoSport, whose "botched Olympic ticket distribution caused chaos before the Games." LOCOG said that they "have no evidence of transgressions" (DAILY MAIL, 8/1).