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SBD Global/August 3, 2012/Media
Wiggins' Record-Setting Cycling Gold Medal Draws 7 Million BBC Viewers
Published August 3, 2012
SLEEPLESS KIWIS: In Auckland, Hana Garrett-Walker wrote that despite New Zealand "going to sleep just as the Olympics in London swing into action each day, the time difference is not stopping Kiwis from tuning in." Prime is the only free-to-air channel showing the Olympics this year, but pay-TV network Sky has eight channels dedicated solely to Games coverage. During the Opening Ceremony, Prime had a 292% increase in viewers compared with the average for the four previous weeks. On Tuesday, Prime viewership was up 333% on its average (NEW ZEALAND HERALD, 8/2).
AUSTRALIANS PAY PRICE: In Sydney, Foxtel's London Games coverage has delivered pay-TV its highest all-time ratings. The coverage is so popular, the pay-TV provider "has a larger share of the total television audience" than free-to-air channels Seven and Ten. On Wednesday for example, Foxtel had 22.5% of the free-to-air and pay-TV market while Seven had 17.3% and Ten 14.6%. The highlight was Sunday night between 6pm and 10:30pm Sydney time "when an average audience of 946,432 viewers tuned in across Foxtel’s eight dedicated channels." The Sunday audience peaked at 1.27 million at 8:20pm, which was "the highest recorded audience of any program" since Foxtel was launched almost 17 years ago (THE AUSTRALIAN, 8/2).
UNPRECEDENTED COVERAGE: In N.Y. Evan Ramstad reported that North Korea is allowing "five hours of daily coverage of the London Olympics to be shown on its TV network." The length of coverage "is unusual for the country, where the regime typically exerts great control over images of foreign countries and events." The broadcasts are not live, however, due to the "limited transmission hours of state-run TV, which is off-air at night when most events are happening in London." The coverage comes as North Korea's athletes "have turned in their best Olympic performance" since the '92 Barcelona Games (WALL STREET JOURNAL, 8/2).
GERMANY STABLE: The VOLKSTIMME reported that the German Olympics ratings "remained stable on Wednesday." ZDF's prime-time coverage of swimming attracted 6.6 million viewers at 10pm CEST. This number translates into a 26.5% market share. Shortly before 8pm, 4.8 million people or 20.8% tuned in to see tennis. Germany's first Gold Medal of its eight man rowing crew since '88 gained "the day's top rating" with 3.7 million viewers and "a remarkable" 38.2% market share (VOLKSSTIMME, 8/2).
FRENCH DRAW: LE PARISIEN reported that France Television's coverage of the London Games on Wednesday had a 19.6% market share. Swimmer Yannick Agnel's presence in the 100m freestyle and the women's 4x200m freestyle final "drew consecutive peak audiences" of 8.4 million people (LE PARISIEN, 8/2).