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SBD Global/August 2, 2012/Olympics
Olympic Tennis At All England Club Draws A More Colorful Crowd Than Wimbledon
Published August 2, 2012
WHAT'S IN A NAME? In London, Simon Usbourne noted the gymnastics competitions “were playing out yesterday at the North Greenwich Arena,” which during non-Games period is known as the O2 Arena. The facility was “stripped of its name as part of a quiet debranding operation instigated by Games organisers according to International Olympic Committee rules on branding.” The name change is “almost enough to make you feel sorry for O2, the mobile phone people.” But when it “comes to companies, if you ain't on the list (of official sponsors) you ain't coming in” (INDEPENDENT, 7/31).