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SBD Global/August 2, 2012/Marketing and Sponsorship

Lexus Is Newest Sponsor For 2013 America's Cup

Luxury car maker Lexus has agreed to sponsor the 2013 America’s Cup, according to Eric Young of the S.F. BUSINESS TIMES. Lexus will be the official vehicle of all the preliminary America’s Cup races held in San Francisco and elsewhere and of the America’s Cup Finals, held in San Francisco in '13. Cup sponsorships "have lagged this year." But last month, America’s Cup execs said that a number of deals "were in the pipeline." Other pending deals involve "an investment firm and medical/insurance company." Other sources said that a deal with an airline also is possible. The highest-profile sponsors for the America’s Cup include luxury goods maker Louis Vuitton, clothier Puma and champagne seller Moet & Chandon (S.F. BUSINESS TIMES, 7/30).
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