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SBD Global/July 31, 2012/Media
British Swimmer Adlington's Freestyle Bronze Is Ratings Gold For The BBC
Published July 31, 2012
AUSTRALIA SWAMPED: In Sydney, Michael Bodey wrote the London Games have "swamped Australian TV viewing as expected." The first session of Nine's prime-time Olympics telecast, featuring the women's cycling road race, averaged 2.144 million viewers, according to preliminary OzTAM data. The evening session featuring the Australian men's basketball loss and swimming qualifying averaged 1.9 million viewers in the five capital cities. Nine's 9am recap, London Gold, averaged 902,000 viewers, "which is a strong result." The Olympics is, however, "hurting Foxtel's traditional channels" with all sports broadcasts reduced by more than 100,000 viewers on Sunday (THE AUSTRALIAN, 7/30).
GERMANY INDIFFERENT: The DPA reported that Germany's interest in the London Games "leaves room for improvement." The "top two rated Olympic events on Sunday" were ARD's coverage of German table tennis No.1 Jiadu Wu's victory over Czech Iveta Vacenovska, which "attracted" 6.3 million viewers at 9:44pm CEST, and the 2-1 victory of Germany's women field hockey team against the U.S., which "was watched by" 3.8 million or a 17.9% market share at 10:18pm (DPA, 7/30).
SPAIN'S FOOTBALL INTEREST: EUROPA PRESS reported that La 1's coverage of the Spanish men's football surprising elimination from the Games was watched by more than 4 million people and a 33% market share. The match was the "most watched in the history of the national team in the Olympics." The "golden minute" occurred at 10:35pm CEST when more than 6 million people were tuned in for a 40.2% share (EP, 7/30).
FRANCE EXCEPTIONAL: LE PARISIEN reported that France Televisions' broadcast of the Olympics reached "exceptional numbers" at time on Sunday. The sporting competitions, "most notably the performances of French swimmers," gathered close to 4.6 million viewers and a 29.5% market share. At 10:30pm CEST more than 8 million people were tuned in to the Olympics broadcast (LE PARISIEN, 7/30)
GERMANY CHOOSES F1: DWDL.de's Uwe Mantel reported that German sports fans "had to decide between the Hungarian F1 Grand Prix and the Olympic Games" on Sunday afternoon, and "clearly decided in favor of the F1 race." An "average of five million viewers" tuned in to free-to-air channel RTL's broadcast of the Hungarian GP between 2pm CEST and 4pm CEST. The Olympic Games attracted over the same time frame only between 2.4 and 3 million viewers. However, RTL's "market share suffered due to the increased competition." In comparison to last Sunday's German F1 Grand Prix the Cologne-based channel "lost about one million viewers," and for the "first time this season the market share for its afternoon F1 coverage fell below 30%" (DWDL.de, 7/30).