WSL Receives Interest From New Partners Betting Partners To Invest Over $23M Alibaba, Kobe Bryant Team Up Wales To Reveal Rugby World Cup Kit Wolverhampton Announces Flurry Of Deals Telecom O2 Prepares For Rugby World Cup Marketplace Roundup Sponsors Eye Olympics' Return To China Pressure Could Bring ManU To Australia England Netball Partners With Vitality
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/July 31, 2012/Marketing and Sponsorship
Published July 31, 2012
ALL IN A NAME: Malaysian multinational Sime Darby has renewed its naming rights sponsorship of LPGA Malaysia for three more years. The deal was set to expire at the end of this year (ASIASPONSORSHIPNEWS.com, 7/30).
FLY HIGH: South Korean airline Korean Air has become a major sponsor of the Int'l Boxing Association and "heavily leveraged the new deal" in the lead up to the London Games through the association's "Road to London" program. The initiative was opened up to men and women boxers that had qualified for the Olympics but did not have adequate training facilities at their disposal (ASIASPONSORSHIPNEWS.com, 7/30).
ONE FOR ANOTHER: A-League Melbourne Victory FC has taken the naming rights to Football Federation Tasmania's new state football league on a three-year deal. Football Federation Tasmania recently combined its northern and southern leagues into a state-wide competition. Melbourne Victory, which plays some of its pre-season matches in the state, will make a "significant financial contribution to the league." The league will be named the "Victory League" (SPONSORSHIPNEWS.com.au, 7/30).