Mayne-Nicholls: England Bid Was Best Tour Of Ireland Could Return In 2016 LTA Prize Funding Cut Sparks Fury Qatar Eyeing EPL Tottenham Hotspur Levski Sofia: Salaries 75% Of '15 Budget Subway Ramps Up Liverpool Sponsorship Wanda Emerges In Infront Media Auction QTS Group To Back Scottish League Cup EOne Grabs U.K. Rights To Gascoigne Film F1 CEO Sued By German Bank For $422M
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/July 31, 2012/Marketing and Sponsorship
ManU Agrees To $600M Shirt Sponsorship Deal With General Motors
Published July 31, 2012
GLOBAL REACH: In Detroit, Brent Snavely reported that Chevrolet will be GM's brand to be displayed on the club's shirts. The deal with ManU will give the brand a "high-profile presence on the field." The sponsorship deal makes Chevrolet just the fifth company to sponsor the football team's jersey in its 134-year history. Last week, Chevrolet also said that it had entered a four-year agreement with Liverpool FC to "become its official automotive partner." GM spokesperson Tom Henderson said, "They are completely separate deals. We sponsor both clubs because they are two of the most legendary clubs in the world. For us, it's about global reach to fans who are really passionate about soccer" (DETROIT FREE PRESS, 7/30).