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SBD Global/July 31, 2012/Marketing and Sponsorship
ManU Agrees To $600M Shirt Sponsorship Deal With General Motors
Published July 31, 2012
GLOBAL REACH: In Detroit, Brent Snavely reported that Chevrolet will be GM's brand to be displayed on the club's shirts. The deal with ManU will give the brand a "high-profile presence on the field." The sponsorship deal makes Chevrolet just the fifth company to sponsor the football team's jersey in its 134-year history. Last week, Chevrolet also said that it had entered a four-year agreement with Liverpool FC to "become its official automotive partner." GM spokesperson Tom Henderson said, "They are completely separate deals. We sponsor both clubs because they are two of the most legendary clubs in the world. For us, it's about global reach to fans who are really passionate about soccer" (DETROIT FREE PRESS, 7/30).