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SBD Global/July 31, 2012/Marketing and Sponsorship

German Olympic Sports Federation Extends Partnership With Sparkassen Financial Group

The German Olympic Sports Federation (DOSB) agreed to a four-year partnership extension with Sparkassen Financial Group. In addition to the partnership extension, Sparkassen Financial Group will enhance its support of disabled sports. This means the company will not only be a partner of the German Olympic team at the '16 Rio de Janeiro Games, but will also include the Paralympic athletes in its support network beginning in '13. Sparkassen Financial Group's partnership with the DOSB also includes the youth development of German athletes at the 39 academies of sport as well as the support of the German sports badge for the general population (DOSB).
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