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SBD Global/July 30, 2012/Media
The BBC Apologizes For Its Men's Olympic Cycling Road Race Coverage
Published July 30, 2012
GET OFF YOUR PHONES: Also in London, Paul Kelso reported that with around 1 million people lining the roads for the Olympic road race "the mobile network used by broadcasters became jammed by the mobile traffic," preventing organizers from receiving crucial timing and positional updates. An IOC spokesperson suggested that spectators watching Sunday's women's race should only send 'urgent' social media updates to avoid a repeat. Coverage of the first major event of the Games for the domestic audience was "undermined by an appalling service" from the Olympic Broadcast Service, which was unable to provide crucial information to commentators. The IOC said that "the problem was caused by the mobile network used by OBS becoming jammed, so that GPS data from the competitors' bikes could not be received" (TELEGRAPH, 7/29).
BBC GETTING IT RIGHT: In London, Euan Ferguson reported that the BBC "seems to be getting this so right." Coverage of the Olympics so far "has been near perfect." It was clear from the very start of coverage on Wednesday that the "whole corporation's team has either very good knowledge or very good crib-sheets, or most likely both." Sometimes even "too much information." On Friday, 27 million Brits watching so much brilliance, "utterly altered seven years of cynicism" (GUARDIAN, 7/28).
GOLDEN RULES: In Sydney, Michael Idato reported that the Nine Network "fails on golden rules" of commentating the Opening Ceremony of Olympic Games. The first is to read from the notes without sounding like you are reading from the notes. The second is not to blow the twist. Nine hosts Eddie McGuire and Leila McKinnon failed on both. McGuire, with very few exceptions, "sounded like he was reading slabs of text" off a page of pre-printed notes (SYDNEY MORNING HERALD, 7/29).