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SBD Global/July 30, 2012/Marketing and Sponsorship

Renault Chooses Three Argentinian Rugby Players To Represent Brand

French auto manufacturer Renault "has chosen three athletes" from the Argentinian national rugby team to be the brand's ambassadors in the country, according to The players are Juan Martín Hernández, Agustín Creevy, and the team captain Juan Martín Fernández Lobbe. All three will "now ride in their new" Renault Duster, the official vehicle of the Argentinian national team. Renault signed on to be the official sponsor of Argentina rugby back in May. The deal is for four years and expires after the 2015 Rugby World Cup. The auto manufacturer is also the official sponsor of the French national rugby team (MAQUINADOESPORTE, 7/27).
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