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SBD Global/July 30, 2012/Marketing and Sponsorship

Santos FC Striker Neymar The New 'Propaganda Man' For Clear Men Shampoo

Brasileiro Santos FC striker Neymar is the "new propaganda man" for Clear Men shampoo, according to MAQUINADOESPORTE.com.br. The 20-year-old Brazilian national team player "will promote a campaign" for an anti-dandruff shampoo. The ad campaign was produced by AD Studio and Borghi/Lowe. In the ad, Neymar appears "kicking white balls on a black field," as if it were the dandruff being eliminated from the hair. Neymar said that he "already used the product" before agreeing to do the deal (MAQUINADOESPORTE.com.br, 7/27).
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