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SBD Global/July 27, 2012/Media
Sky Deutschland Sees Bump In F1 Ratings, Sky Sports Scores Rugby Tour
Published July 27, 2012
SKY HIGH: Sky Sports has won the exclusive live rights to the British & Irish Lions tour of Australia in '13. The deal extends the relationship between Sky Sports and the British & Irish Lions into its 17th year. The Lions third full-scale tour of Australia will begin with a game against the Barbarians in Hong Kong on June 1 and will also include fixtures against Australia's Super 15 sides and three Tests against the Wallabies. It will be the fifth tour for which Sky has had the exclusive live rights since '97 (Sky).