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SBD Global/July 27, 2012/Marketing and Sponsorship
Published July 27, 2012
SCORING A 10: Proctor & Gamble has agreed to a sponsorship deal with Brazilian gymnast Bruna Leal. The 19-year-old will be "another athlete that will wear the name of the brand" in the London Games. The gymnast will represent the Pantene Pro-V brand along with volleyball player Jaqueline Carvalho who is one of the brand's ambassadors (MAQUINADOESPORTE.com.br, 7/25).
CUSTOM TV: Australian Football League's Collingwood FC and manufacturer of consumer electronics Kogan formed a partnership that will see the launch of a Limited Edition 42" Collingwood LED TV - the world's first club branded TV. The TV will be branded with the Collingwood FC logos on the front, on the start up screen and on the remote control (Collingwood FC).