German Bundesliga's 18 teams earn up to €142M ($173M) "through shirt sponsorship deals," according to DER WESTEN. Before the start of the 50th Bundesliga season, only two teams remain without a shirt sponsor, Werder Bremen and 1. FC Nurnberg. The two clubs have not been able to acquire a sponsor yet, but both Bremen Sport Dir Klaus Allofs and Nurnberg Sport Dir Martin Bader are convinced that their teams "will not start the season with a bare chest" on Aug. 24. Bader said that "it is not difficult" to find a shirt sponsor because of the league's positive image. Therefore, he would not "sell his team under value." However, Werder Bremen has a clause in its contract with sports marketing company Infront that "guarantees" the team €8M ($9.7M) a year -- "regardless if a company signs a shirt sponsorship deal or not." Bayern Munich tops the list, earning €25M ($30.3M) annually from its shirt sponsor Deutsche Telekom (DER WESTEN, 7/24).
Here is a complete list of all 18 Bundesliga teams and their shirt sponsorship deals for the '12-13 season:
| Club |
12-13 Sponsors |
Value / Year |
| Bayern Munich |
Deutsche Telekom |
€25M ($30.3M) |
| VfL Wolfsburg |
Volkswagen |
€20M ($24.3M) |
| Schalke 04 |
Gazprom |
€15M ($18.2M) |
| Borussia Dortmund |
Evonik |
€15M ($18.2M) |
| Hamburg SV |
Emirates |
€8.5M ($10.3M) |
| Werder Bremen |
none |
€8M ($9.7M)* |
| Bayer Leverkusen |
Sunpower |
€6M ($7.3M) |
| VfB Stuttgart |
Mercedes-Bank |
€6M ($7.3M) |
| Eintracht Frankfurt |
Krombacher |
€5.5M ($6.7M) |
| 1899 Hoffenheim |
Suntech |
€4.5M ($5.5M) |
| Borussia Monchengladbach |
Postbank |
€4.5M ($5.5M) |
| Hanover 96 |
TUI |
€4M ($4.9M) |
| 1. FC Nurnberg |
none |
€4M ($4.9M)** |
| FSV Mainz 05 |
Entega |
€4M ($4.9M) |
| Fortuna Dusseldorf |
o.tel.o |
€2.8M (3.4M) |
| SpVgg Greuther Furth |
AL-KO |
€1.5M ($1.8M) |
* Werder Bremen has a deal with sports marketing company Infront, which guarantees them €8M ($9.7M) a year.
** 1. FC Nurnberg expects €4M ($4.9M) annually from a shirt sponsorship deal.
