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SBD Global/July 26, 2012/Marketing and Sponsorship

Marketplace Roundup

Multivitamin company Swisse "signed Queensland Firebirds star Laura Geitz as its netball brand ambassador" for '13, after asking its Facebook fans to choose between five ANZ Championship players. The season-long campaign pitched Geitz against Erin Bell (Adelaide Thunderbirds), Madison Browne (Melbourne Vixens), Natalie Medhurst (Queensland Firebirds) and Natalie von Bertouch (Adelaide Thunderbirds) for the one-year contract. Geitz polled 32% of votes, her closest competitor Erin Bell received 27% (SPONSORSHIPNEWS.com.au, 7/25).

MOZART'S BIRTHPLACE: Infront Austria GmbH, the Austrian subsidiary of the int'l sports marketing company Infront Sports & Media, has moved its headquarters to Salzburg. Since early July, business operations have been controlled out of the new office space close to Salzburg int'l airport. Infront Austria is led by Managing Dirs Stefan Krauss and Michael Witta (Infront Sports & Media).
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