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SBD Global/July 26, 2012/Marketing and Sponsorship

Bundesliga Club Nurnberg Extends Its Partnership With Bavarian State Lottery

German Bundesliga club 1. FC Nurnberg extended its partnership with Bavarian state lottery LOTTO Bayern for another two years. The sponsorship deal includes TV relevant board ads, promotion events inside the stadium and ads on the club's website. In addition, LOTTO Bayern will be able to use the title of "official exclusive partner of 1. FC Nurnberg" (1. FC Nurnberg).

ICE COLD: German Hockey League club DEG Metro Stars revealed a new sponsorship deal with financial service provider Alfred Wieder AG on Wednesday. The Austrian company, which will use its MIG Fonds product for the sponsoring, partners with the Dusseldorf-based team for two years. The Alfred Wieder AG also sponsors the current Austrian hockey champion Black Wings Linz (DEG Metro Stars).

GOT HOOPS? German Basketball Bundesliga club New Yorker Phantoms Braunschweig extended its partnership with employment service company AutoVision GmbH for another year. The sponsorship deal includes marketing events inside the Volkswagen-Halle and public communications (New Yorker Phantoms Braunschweig).
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