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Marketing and Sponsorship

Bundesliga Club Nurnberg Extends Its Partnership With Bavarian State Lottery

German Bundesliga club 1. FC Nurnberg extended its partnership with Bavarian state lottery LOTTO Bayern for another two years. The sponsorship deal includes TV relevant board ads, promotion events inside the stadium and ads on the club's website. In addition, LOTTO Bayern will be able to use the title of "official exclusive partner of 1. FC Nurnberg" (1. FC Nurnberg).

ICE COLD: German Hockey League club DEG Metro Stars revealed a new sponsorship deal with financial service provider Alfred Wieder AG on Wednesday. The Austrian company, which will use its MIG Fonds product for the sponsoring, partners with the Dusseldorf-based team for two years. The Alfred Wieder AG also sponsors the current Austrian hockey champion Black Wings Linz (DEG Metro Stars).

GOT HOOPS? German Basketball Bundesliga club New Yorker Phantoms Braunschweig extended its partnership with employment service company AutoVision GmbH for another year. The sponsorship deal includes marketing events inside the Volkswagen-Halle and public communications (New Yorker Phantoms Braunschweig).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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