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SBD Global/July 26, 2012/Marketing and Sponsorship

Automaker BMW Partners With Sportswear Brand Puma For Exclusive Collection

The BMW Group announced a "new licensing partnership between its Mini brand and Puma," according to LICENSE MAGAZINE. The worldwide licensing agreement will center on a collection of clothing, shoes and accessories, called "Mini by Puma." The first Mini by Puma collection "will be launched in September." Mini dealerships will be selling a range of items; Puma stores and retail partners will carry the full collection (LICENSE MAGAZINE, 7/25).
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