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SBD Global/July 25, 2012/Marketing and Sponsorship
Arsenal And Telecom Company O2 Split After 10-Year Partnership
Published July 25, 2012
DOUBLE UP: EPL club Stoke City will become the first team in the U.K. to have "double-decker electronic advertising boards" around the perimeter of the field. The move will "increase advertising revenue" at a time when potential TV audiences could top 4.4 billion worldwide (THISISSTAFFORDSHIRE.co.uk, 7/21).