Football League Agent Fees Fall By 18% Jenson Button Could Be Forced To Retire FA Weighing Bid To Host Euro 2028 ManU's Roster EPL's Most Expensive Ever America's Cup Appoints Harvey Schiller Betfred Launches First Brand Campaign Premiership Rugby Clubs Seeking $20M Bank Of Ireland, Leinster Extend Deal Setanta Partners With London Irish Int'l Rugby Board Ushers In New Era
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SBD Global/July 25, 2012/Marketing and Sponsorship
Arsenal And Telecom Company O2 Split After 10-Year Partnership
Published July 25, 2012
DOUBLE UP: EPL club Stoke City will become the first team in the U.K. to have "double-decker electronic advertising boards" around the perimeter of the field. The move will "increase advertising revenue" at a time when potential TV audiences could top 4.4 billion worldwide (THISISSTAFFORDSHIRE.co.uk, 7/21).