Marketing Symposium: Global Sports Events Stoke City Complains To BBC NFL, Sportlobster Partner For Int'l Series F1 Track To Fight Nissan's Use Of Eau Rouge Marketplace Roundup Haig Club Release Ad Featuring Beckham FIFA: Illegal To Release Findings Europcar To End French WorldTour Sponsorship Lord's Reveals Renovation Blueprint U.K.'s Labour Party Pitches To Fans
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SBD Global/July 25, 2012/Marketing and Sponsorship
Arsenal And Telecom Company O2 Split After 10-Year Partnership
Published July 25, 2012
DOUBLE UP: EPL club Stoke City will become the first team in the U.K. to have "double-decker electronic advertising boards" around the perimeter of the field. The move will "increase advertising revenue" at a time when potential TV audiences could top 4.4 billion worldwide (THISISSTAFFORDSHIRE.co.uk, 7/21).