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SBD Global/July 25, 2012/Marketing and Sponsorship
Open Winner Ernie Els Eyes A World Of Appearance Opportunities
Published July 25, 2012
INTEREST IS BOOMING: Giles said he has received interest from corporations since Els won the Open about new deals, but noted that the golfer does not have a lot of space for additional signage because of his long term relationships with his existing partnerships. Giles: "Right now, I don't see that there is any urgency to add corporate sponsors." Giles added the way Els can capitalize on his British Open win is through appearance deals. Tiger Woods is believed to command the highest appearance fees in golf and Giles estimated that Woods' starting fee would be at $1.5M and go up to about $3M. Giles: "I would say I would think Ernie would be looking at a minimum of $500,000 and I would say in most cases it would be at least double that. He was already being asked to play some places with very nice appearance fees, but as they say in the game ... the price of poker just went up."