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SBD Global/July 24, 2012/Marketing and Sponsorship
Wiggins Expected To See Sponsorship Uptick After Tour De France Win
Published July 24, 2012
BLACKED OUT: Meanwhile, MARKETING MAGAZINE's Daniel Farey-Jones reported that Sky, Jaguar and Gatorade "whisked out press ads" in Monday morning newspapers to congratulate Wiggins. However, none of the ads feature a picture of Wiggins "due to the ad blackout in force" between July 18 and Aug. 15. The blackout, administered by LOCOG, is "designed to protect Olympic sponsors" and prohibits competing athletes from "appearing in advertising during and shortly before the Olympic Games." Rather than using a picture of Wiggins or a professional racer, it shows "a boy dressed in casual cycling gear pulling on a yellow T-shirt" (MARKETINGMAGAZINE.co.uk, 7/23).