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SBD Global/July 24, 2012/Marketing and Sponsorship
German Bundesliga Club Schalke 04 Partners With Online Travel Company Fluege.de
Published July 24, 2012
CASHING IN: PSD Bank Nuremberg eG and Bundesliga club FC Nuremberg agreed to a three-year sponsorship deal beginning at the start of the '12-13 season. The new partnership includes extensive ad rights, and PSD Bank will get the title of "official exclusive partner of FC Nuremberg" (FC Nuremberg).