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SBD Global/July 24, 2012/Marketing and Sponsorship

German Bundesliga Club Schalke 04 Partners With Online Travel Company

German Bundesliga club Schalke 04 has agreed to a new sponsorship deal with German online travel company for the upcoming '12-13 season. The partnership will initially run through '14 and includes extensive ad rights. will offer "Schalke-Deals," which will be special travel packages for Schalke fans. The first public appearance of as a sponsor of Schalke 04 will be at Tuesday's friendly match against AC Milan (Schalke 04).

CASHING IN: PSD Bank Nuremberg eG and Bundesliga club FC Nuremberg agreed to a three-year sponsorship deal beginning at the start of the '12-13 season. The new partnership includes extensive ad rights, and PSD Bank will get the title of "official exclusive partner of FC Nuremberg" (FC Nuremberg).
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