Bundeswehr Uses Sports For Recruitment ManU Dominates New Sponsorship Trend Central American Cup Names Partner Michelin Extends Partnership With WRC Barcelona Partners With Advan FA Looking To Renew William Hill Deal Marketplace Roundup Bayern Munich, SAP Agree To Partnership Conte Shrugs Off Wages Controversy Itau Partners With Miami Open
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/July 24, 2012/Marketing and Sponsorship
Published July 24, 2012
A NEW SERVER: The BBC reported that computer firm Dell has become the latest sponsor of the Glasgow 2014 Commonwealth Games. The company "will deliver the IT hardware required for the Games" including desktops, laptops, servers and storage technology across venues. Dell is the seventh sponsor to be unveiled by the Games organizers (BBC, 7/22).
LUXURY DEAL: Volleyball Victoria has signed Mint Resorts & Apartments as its gold sponsor for the next three years. As the supporter and gold sponsor, Mint St. Kilda Rd. will be offering special benefits to athletes, members, team supporters and their families (Mint Resorts & Apartments).
JAPAN LAUNCH: ManU has agreed to a partnership with APLUS Co. Ltd., a member company of the Shinsei Bank Group, to launch two new credit cards aimed at the club's supporters in Japan. ManU Commercial Dir Richard Arnold said, "Not only are the cards the only ones in Japan to feature the official Manchester United crest, applicants also have the reassurance of knowing they are provided by one of Japan's premier banking groups" (ManU).
IT'S ABOUT THAT TIME: EPL Champions Man City has formed a partnership with Swiss watch manufacturer Richard Mille. The company has offered to donate a unique timepiece to auction on behalf of the club's charitable association City in the Community. The money raised will go toward improving the lives of local children (Man City).