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Marketing and Sponsorship

Marketplace Roundup

The National Rugby League Canterbury-Bankstown Bulldogs have partnered with online currency trading group easy-forex as the club's new shorts sponsor for the remainder of the '12 season. Since its launch in '03, easy-forex has reached customers in more than 160 countries (Canterbury-Bankstown Bulldogs).

A NEW SERVER: The BBC reported that computer firm Dell has become the latest sponsor of the Glasgow 2014 Commonwealth Games. The company "will deliver the IT hardware required for the Games" including desktops, laptops, servers and storage technology across venues. Dell is the seventh sponsor to be unveiled by the Games organizers (BBC, 7/22).

LUXURY DEAL: Volleyball Victoria has signed Mint Resorts & Apartments as its gold sponsor for the next three years. As the supporter and gold sponsor, Mint St. Kilda Rd. will be offering special benefits to athletes, members, team supporters and their families (Mint Resorts & Apartments).

JAPAN LAUNCH: ManU has agreed to a partnership with APLUS Co. Ltd., a member company of the Shinsei Bank Group, to launch two new credit cards aimed at the club's supporters in Japan. ManU Commercial Dir Richard Arnold said, "Not only are the cards the only ones in Japan to feature the official Manchester United crest, applicants also have the reassurance of knowing they are provided by one of Japan's premier banking groups" (ManU).

IT'S ABOUT THAT TIME: EPL Champions Man City has formed a partnership with Swiss watch manufacturer Richard Mille. The company has offered to donate a unique timepiece to auction on behalf of the club's charitable association City in the Community. The money raised will go toward improving the lives of local children (Man City).

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

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