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London Mayor Calls For 'Light-Touch' Enforcement Of Olympic Branding Laws

London Mayor Boris Johnson warned of the "insanity" of overzealous policing of Olympic brands, according to Roger Blitz of the FINANCIAL TIMES. This comes as organizers "step up efforts" to banish the unauthorized use of words and images associated with the Games. Johnson called for the light-touch use of laws enacted to protect the rights of domestic sponsors, which contributed £720M ($1.1B) to the London organizing committee, as well as the IOC's global sponsors. It emerged this week that even the family of Kate Middleton, Duchess of Cambridge, "had been told to make minor changes" to Olympic references on the website of their business, which sells party products. Johnson said, "I think this is an area where you mustn't allow any kind of insanity. If someone's got an Olympic Café, good luck to them" (FINANCIAL TIMES, 7/20).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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