TalkTalk Pledges To Pass On Price Cuts Salford Owner Eyeing NRL Side Newcastle R&A Ends 260-Year Ban On Women OCA: Middle East Ready To Host Olympics Irish Cricket Handed Cash Boost Rangers Fans Refuse To Hand Over Cash S. Korea To Support N. Korean Delegation Murray Supports Scottish Independence Berwick Worried About Independence Vote Indian Ministry Slams IOA For Funding
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/July 23, 2012/Olympics
Bolt's Popularity Unquestioned, His Impact On Track & Field 'Difficult To Measure'
Published July 23, 2012
CASHING IN? RUNNERS WORLD U.K.’s Kerry McCarthy wrote Bolt’s “jaw-dropping performances have turned him into one of the most bankable sporting stars of our age.” In response to the suggestion that, in “plastering himself all over European TV screens this spring with endorsements for Visa, Virgin Media and the Jamaica Tourist Board, he will be seen by some as having ‘cashed in’ and lost some of his credibility, Bolt simply shrugs.” Bolt said, “If people want to think that of me, this is fine. But I never try to be cool, I just try to be me. And in all the ads I did I was still being me. Clowning around, having fun. Plus, I’m just doing my job. Athletes earn most of their money through endorsements and that’s just the way it is. The sponsors pay us, we do what they want” (RUNNERSWORLD.co.uk, 7/11).