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SBD Global/July 23, 2012/Media

Survey Reveals That 73% Of German Sport Fans Watch Football On TV

A recent study revealed that German sport fans "are most interested in watching football and the Olympic Games on TV," according to Thomas Mersch of HANDELSBLATT. F1 racing follows at No. 3 -- far ahead of motorsports in general. A study of marketing consulting firm Sport+Markt found out that "47% of German sport fans watch F1 races." Motorsports in general is only watched by 25%, which puts it ahead of handball and tennis. Only football and the Olympic Games could generate a higher number of interest than F1, with 73% and 64%, respectively (HANDELSBLATT, 7/22).

ONE GAME A WEEK: reported that Austrian public broadcaster ORF will live-broadcast one game per game day of the country's football Bundesliga on its ORF Eins channel. The first game will be the match-up between FC Admira Wacker and SV Ried on July 22. In addition to its live coverage, ORF Eins will summarize each game day in its Saturday night highlight show "Fußball Arena." ORF's digital channel ORF Sport+ will also broadcast one live-game per game day (, 7/19).
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