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SBD Global/July 23, 2012/Marketing and Sponsorship

EPL Shirt Sponsorships See A 25% Increase For Next Season

The combined shirt sponsorship income of the Premier League’s 20 clubs "has jumped 25% to £147M ($230M) for next season," according to Alex Miller of the London DAILY MAIL. The £30M ($47M) increase in sponsorship revenues "reconfirms the strength of the Premier League as a product, allowing clubs to benefit despite uncertain economic conditions." The total "could have been higher" if deals such as ManU’s training kit deal with DHL were included. That deal was thought to be worth in the region of £10M ($15.6M) a year to ManU when signed last season. The biggest financial leaps this season have come from clubs in the northeast, with Sunderland and Newcastle "both successfully negotiating lucrative new deals." Sunderland recently signed a "staggering" agreement with Invest in Africa worth £20M ($31M) a year. Newcastle Owner Mike Ashley has overseen an uplift of £7.5M ($11.7M) a year after agreeing to a deal with Virgin Money worth £10M ($15.6M) a year (DAILY MAIL, 7/21).
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