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SBD Global/July 20, 2012/Marketing and Sponsorship
Bundesliga Champion Borussia Dortmund Partners With German Automaker Opel
Published July 20, 2012
NEW SPONSOR TOASTED: The SID reported that Bundesliga club Eintracht Frankfurt unveiled brewery Krombacher as its new title sponsor. Krombacher will become the jersey sponsor of the newly promoted team. The six-year deal, which is valid for the first and second Bundesliga, is worth €5.5M ($6.7M) (SID, 7/19).