Discovery Adds Two More Olympics Deals Vuelta Renews Cofidis Deal Through '19 Coca-Cola To Sponsor Saudi Football Anayi: Pro12 Will Not Copy English, French Eurosport Uses N.Y.C. To Promote US Open Marketplace Roundup VW Reshuffles Management Team Eurosport Launches Wake-Up Service NFL Signs Lagardère To Grow Fan Base Sky Deutschland Launches New Platform
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/July 20, 2012/Marketing and Sponsorship
Bundesliga Champion Borussia Dortmund Partners With German Automaker Opel
Published July 20, 2012
NEW SPONSOR TOASTED: The SID reported that Bundesliga club Eintracht Frankfurt unveiled brewery Krombacher as its new title sponsor. Krombacher will become the jersey sponsor of the newly promoted team. The six-year deal, which is valid for the first and second Bundesliga, is worth €5.5M ($6.7M) (SID, 7/19).