Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/July 19, 2012/Events and Attractions
San Francisco Under Budget For America's Cup; Expanded TV Coverage Planned
Published July 19, 2012
MAKING WAVES: The S.F. BUSINESS TIMES' Young in a separate piece noted the race has "made several changes geared toward mass appeal, including a full-fledged effort to lure a TV audience that can help the competition grow revenue and popularity." The America's Cup "struck a deal with NBC to ensure live national distribution." Oracle Founder & CEO and Oracle Racing Owner Larry Ellison, who has invested in the event, said he wants the Cup to go "from a kind of elitist event to a popular sporting event." Ellison: "Professional sailing is not as popular a sport as it could be, because it has not gotten the right TV coverage." The main change to the TV broadcast involves "using a new technology that superimposes special effects over live action on viewers' screens, a step that makes races more accessible to a broad audience." There will also be "microphones on all boats." America's Cup Technology Dir Stan Honey and his group "invented what they call LiveLine, which lets viewers see the race course, the direction of boats and other important race elements like wind speed." Honey's efforts have "already won TV industry recognition, earning an Emmy this year" (S.F. BUSINESS TIMES, 7/13 issue).