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SBD Global/July 18, 2012/Marketing and Sponsorship
Marketplace Roundup
Published July 18, 2012
Malaysia beverage manufacturer 100plus named Malayasian national football team keeper Khairul Fahmi Che Mat as their new brand ambassador. Kahirul signed a two-year contract which will see him "appearing in 100plus advertisements and promotions throughout Malaysia" (THESTAR.com, 7/17).
ONE MORE TIME: Mercedes-Benz will be the Official Car Sponsor of the MENA Golf Tour in Dubai for a second consecutive year. The automaker will line up a fleet of its latest models to ferry players and officials to and from the venues (MENA Golf Tour).
DELIVERED: UPS renewed its sponsorship deal of Japanese touring car team, Team TAISAN. The Int'l shipping company has been a major sponsor of the team for a year. The new deal is through its Japanese business, UPS Japan. UPS will continue to have significant branding on the team's Porsche 911GT3R as well as on the driver and team member uniforms (UPS Japan).
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ONE MORE TIME: Mercedes-Benz will be the Official Car Sponsor of the MENA Golf Tour in Dubai for a second consecutive year. The automaker will line up a fleet of its latest models to ferry players and officials to and from the venues (MENA Golf Tour).
DELIVERED: UPS renewed its sponsorship deal of Japanese touring car team, Team TAISAN. The Int'l shipping company has been a major sponsor of the team for a year. The new deal is through its Japanese business, UPS Japan. UPS will continue to have significant branding on the team's Porsche 911GT3R as well as on the driver and team member uniforms (UPS Japan).
