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SBD Global/July 17, 2012/Olympics

Olympics Notes

The Voice, Britain's oldest and biggest black newspaper, has been "denied accreditation to the Olympic Stadium" despite the high number of black British athletes competing in the Games. Sports Editor Rodney Hinds described the decision by the British Olympic Association as "outrageous." The BOA told The Voice that it "was completely over subscribed for the stadium" (London GUARDIAN, 7/16).

ON THE BIG SCREEN: Element Technologies has expanded its deployment for multiscreen delivery of the Summer Games to include the BBC in the U.K., Terra in Latin America, Canada's Olympic Broadcast Media Consortium in Canada and Eurosport throughout Europe. The video streams from Elemental will be available in 70 countries and to more than a billion potential viewers. The BBC plans to stream 2,500 hours of the Olympic Games using Elemental Live and provide its audience with up to 24 alternative live HD streams from which to choose. Eurosport will deliver live coverage of the London 2012 Olympic Games via PC in 50 countries through the Eurosport Player service (Elemental Technologies).
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