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SBD Global/July 17, 2012/Olympics
England Flooded With 'Brand Police' To Protect Sponsors
Published July 17, 2012
NO TWEETS: In London, Sebastian Joseph reported that the move comes "in the same week that Olympic chiefs are invoking a blackout for non-sponsors to use athletes in their promotions." The regulation will also "prevent athletes from posting tweets about their individual sponsors" on Twitter as part of a social media and blogging policy to "ensure that they don’t accidentally break regulations." During the Games Period -- from July 18 to Aug. 15 -- athletes as well as spectators at any Olympic venue will be "banned from making any reference to non-sponsors" on Twitter (MARKETINGWEEK.co.uk, 7/16).