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SBD Global/July 17, 2012/Marketing and Sponsorship

Brazilian Side Atlético-PR Reaches Sponsorship Deal With Financial Institute

Brasileiro football club Atlético Paranaense has found a "main sponsor" for the remainder of the calendar year, according to The team from Curitiba agreed to a R$1.8M ($882,000) deal with Brazilian bank Caixa Econômica Federal (CAIXA). For the last three years, Philco had been the team's main sponsor but they "opted not to renew their contract." With the deal, CAIXA "intensifies its support of national sports." Apart from Atlético Paranaense, the "financial institute is also one of the main sponsors" of the Brazilian Athletics Federation and the Brazilian Paralympic Committee (, 7/16).
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