Glazers To Sell 8 Million ManU Shares Odey Rejects BSkyB Offer For German Sky Eibar, Spain Seeking Exposure, Business Arsenal Loses Court Battle Over Concerts ITV's First-Half Pre-Tax Profit Jumps 40% Caterham F1 Team To Take Legal Action Emirates Airline Signs Deal With Benfica Scottish Rangers Chair Denies Sale Plans BBC Wales, S4C Announce Pro12 Deal Belkin Cycling Partners With Dutch Lotto
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/July 17, 2012/Marketing and Sponsorship
Non-Olympic Sponsors Buying Up Prime Ad Space In Venue Zones
Published July 17, 2012
COVER IT UP: CNBC’s Ross Westgate noted with the start of the Olympics less than two weeks away, we are "now going into the blackout period where individual athletes will no longer be able to show their own sponsors off.” Westgate said to U.S. track and field athlete Nick Symmonds, “You’re known because you’ve got this tattoo on (your arm) which you sold for about $11,000.” Symmonds noted it is a temporary tattoo of Hanson Dodge and said, "Domestically, I’m allowed to display it but internationally ... I have to tape over it. So in competition you’ll see me with a piece of tape on my left deltoid, but everybody knows Hanson Dodge Creative is the sponsor.” Westgate asked if this was “going to be the future” for athlete marketing. Symmonds said, “I sure hope so. We train for four years for these events and we come here and all these sponsors have helped us throughout the years. ... When we get to the Olympics, where we can give them a return on their investment, they’re suddenly not welcome anymore. I just think it’s terrible” ("Worldwide Exchange," CNBC, 7/16).