Coates Linked To Advertising Monopoly Battle For Control Of AOC Intensifies Olympic Notes Coates Names AOC Board Members KEB Hana Bank Inks Olympic Deal #Paris2024 Reaches 1 Billion Impressions Odebrecht Execs Suggest Financial Irregularities Olympic Notes Turkey Readying Bid For 2026 Games IOC Sticking With Peru For 2024 Vote
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SBD Global/July 12, 2012/Olympics
Published July 12, 2012
CLEAN IT UP: The PTI reported that the London Olympics is all set to go down "as the most dope-tested Games" with more than 6,000 samples expected to be analyzed. Wowld Anti-Doping Agency President John Fahey said that its' intention is to make the upcoming Games "as clean as possible" (PTI, 7/11).
LOOKING EAST: ASIASPONSORSHIPNEWS.com reported that the IOC is hoping a Chinese company will join its TOP sponsorship program for the London Games. IOC Marketing Head Gerhard Heiberg said that the TOP program has "mainly attracted western companies that have experience in sports marketing," but the IOC is "trying to make the program more universal" (ASIASPONSORSHIPNEWS.com, 7/11).
SPANISH ATHLETES: MUNDO DEPORTIVO's Lluís Carles Pérez reported that the Spanish Olympic Committee (COE) is sending 282 athletes to the London Games. It will be their "fourth largest participation" in the Games after Barcelona in '92 (397), Sydney in '00 (295) and Athens in '04 (288). The COE will send 168 men and 114 women or a 60/40 ratio (MUNDO DEPORTIVO, 7/11).