Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Media

Facebook, NBC Olympics Announce New Partnership Around London Games

NBC Olympics and Facebook Wednesday announced a partnership that will promote the Olympics on TV via Facebook, while at the same time send Olympic TV viewers to Facebook to discuss the Games. NBC Olympics has set up its own page on the social networking site, which will carry exclusive content including highlights. Facebook and NBC will produce social media segments that will be carried on NBC's various TV and digital platforms. Facebook also has committed to launch "Talk Meter," which occasionally will alert TV viewers to the stories and results that many fans are discussing on the social media site (John Ourand, THE DAILY). Facebook and NBC Olympics execs said that the arrangement “was not an advertising deal, and they indicated that no money was changing hands.” In N.Y., Brian Stelter reported the companies in effect will be “marketing each other’s products, possibly encouraging even more simultaneous viewing and chatting.” Fans will be able to “let Facebook friends know that they are watching videos and reading articles on the network’s Olympics Web site, possibly encouraging more viewing and reading by their friends.” Stelter writes perhaps the “more intriguing part of the partnership, for traditional television viewers, involves Facebook’s data-crunching about user conversations related to the Olympics.” Facebook Strategic Media Partnerships Manager Andy Mitchell said, “NBC is going to turn that data into stories.” The prime-time broadcast on NBC “will also promote a daily poll on Facebook about the Olympics.” NBC Olympics President Gary Zenkel said the Facebook integration would come on “when the information warrants it and when it is compelling.” Stelter noted NBC “has not announced a deal with Twitter around its Olympics telecasts, but it is likely to do so before the Games start” (N.Y. TIMES, 7/11).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/07/12/Media/NBC.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/07/12/Media/NBC.aspx

CLOSE