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SBD Global/July 12, 2012/Marketing and Sponsorship

German Hockey Club Puts Fans Names On Jerseys

German ice hockey league (DEL) club Hannover Scorpions extended its title sponsorship deal with tourism company TUI through the end of the '12-13 season. Besides having the company's logo on the players' chests, TUI will also be ever-present at Scorpions home games. The Scorpions also unveiled their new jerseys for the upcoming DEL season. The warm-up jersey features the names of all season-ticket holders who have bought their season tickets for the '12-13 season in March, way before it was clear that the indebted team would even get a license for the new season (Hannover Scorpions).
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