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SBD Global/July 12, 2012/Marketing and Sponsorship

Austrian Football Club Has New Title Sponsor

Austrian football club Admira Wacker has teamed with online print company Flyeralarm as its new title sponsor for the '12-13 Bundesliga season. The name and logo of Flyeralarm, which is the biggest online printing company in Europe, will be displayed across the players' chests. Flyeralam is no stranger in sports sponsoring. Last winter the company became the title sponsor of skier Reinfried Herbst, who won the silver medal at the men's slalom event at the 2006 Winter Olympics and the Slalom World Cup in '10 (Admira Wacker).
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